With the plethora of options at business owners’ fingertips, as well as designers trying to sell complicated designs created from scratch, it is easy to be convinced that you need something created from scratch for your business. There are also a variety of CMS (content management system) options available such as Joomla, Drupal and WordPress…
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Responsive web design means having a website which is responsive to the device it is accessed from. That means that the website formats itself to the device, so if it is opened on a mobile phone, the text and pictures appear in a way that is reader friendly for that device, the same is true…
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We have come a long way since the internet first reached our screens in the 1990s. It is fascinating to take a look back over the evolution of web design to see how we have arrived where we are today and where we may be headed in the future. 1990s HTML, the first coded computer…
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Precedential Design The overall design and layout of your website should be created in a way that guides your viewer from the most important part, in order of precedence, to the next. For example, the human eye naturally moves to the top left corner first, which is why most websites place their logo there and…
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Finding a qualified Sandton SEO agency is challenging. That’s why we’ve compiled a list of 7 questions you should ask any company before hiring them.
1. How will you decide what keywords we should target?
“Keywords” what searchers will use to find solutions to their problems. You want your website to rank for these keywords, so that you can offer your product or service as a means for solving their problem. A qualified SEO agency understands the importance of the keyword selection phase.
Effective keyword selection is nothing more than picking keywords that will bring your business a return on investment. The best strategy is target keywords that have low competition so that you can get some “easy” wins. Lower competition keywords, also known as “long tail” keywords, generally have the best conversion rates and will give you the bump in revenue you need to start targeting more challenging keywords.
2. Will you analyze my competition?
Some search engine optimization companies skip right past this stage and it can be detrimental to your campaign. Before finalize your keywords, it is imperative that you analyze the website that are currently ranking well. Competition analysis allows you to see how much resources will be necessary to rank, en estimated timetable for achieving rankings, and important intel on what your competition is doing to rank so well.
Many SEO campaigns fail because companies don’t take this step seriously, and end up trying to rank for keywords that require a ton of resources and time.
3. How do you “optimize” my website?
In order to rank well in Google or other search engines, you must optimize your site and make it search engine friendly. Companies that understand this stage well will focus on a few key elements on your site including site speed, mobile friendliness, META information, keyword placement, 404 errors, broken links, duplicate content, and site architecture.
4. Do you believe content is important?
There is no other form of marketing that can have a bigger impact on your business than content. Content is the only marketing channel that can stand the test of time. That is, as long as it valuable and designed to genuinely help your prospects and customers. Well-developed content can attract links and social shares naturally, which will build the authority of your site and make the organic growth process easier. All content efforts should be focused on building “evergreen” content assets. When executed correctly, evergreen content will drive traffic, leads, and new customers to your business forever.
5. Do you think social is important to SEO?
Social is big right now and Google has made changes to their algorithm to recognize its impact. There is a ton of evidence showing that increased social media marketing activities can help improve your rankings and visibility in the search engines. At the minimum SEO companies should secure all your branded properties across the Internet. And if the resources allow it, you should consider increasing activity on the major social platforms like Facebook, Twitter, Instagram, Google +, YouTube, and Pinterest. You’ll need to decide what platforms are best your business specifically since your target customers may frequent certain platforms over others.
For example, if you’re a photographer, there’s a good chance your content will do well on Instagram and Pinterest. If you’re a new station, you’re content would be more appropriate for Twitter.
6. What types of links are you going to build?
Link building can make or break any SEO campaign and it is critical that the SEO company you work with is up with the times. Outdated link building techniques are not only ineffective, but they can actually land your website a penalty. The only types of backlinks that actually work and will keep your site safe, are contextual links from relevant websites. Smart SEO companies will reach out and building relationships with relevant blogs and websites within your industry. These relationships make quality link acquisition easier. The best types of links have an editorial process, so avoid any companies that appear to be getting links from sources that anyone could get them from.
7. Do you consider your SEO practices to be white or black hat?
“White” hat and “black” hat are terms propagated by the SEO industry. White hat means using SEO strategies that Google would approve of. Black hat means using strategies that Google wouldn’t approve of. These classifications are overblown and silly, but you should always work with a company that understands the value of on-site optimization, content development, social media, and quality link acquisition.
I hope this guide was helpful and make you use these 7 questions whenever you’re thinking about hiring a Sandton SEO company.
Click here now if you want to work with a nationally recognized SEO agency.
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Pretoria is a city in the northern part of Gauteng Province, South Africa. It is one of the country’s three capital cities, serving as the seat of the executive branch of government (Cape Town is the legislative capital and Bloemfontein the judicial capital). Pretoria has a reputation for being an academic city with three universities and the Council for Scientific and Industrial Research (CSIR) located in its eastern suburbs, the city also hosts the South African Bureau of Standards making the city a hub for research. Pretoria is the central part of the City of Tshwane Metropolitan Municipality which was formed by the amalgamation of several former local authorities including Centurion and Soshanguve. There have been proposals to change the name of Pretoria itself to Tshwane, and the proposed name change has caused some controversy.
Pretoria is named after the Voortrekker leader Andries Pretorius, and within South Africa is popularly known as the “Jacaranda City” due to the thousands of Jacaranda trees planted in its streets, parks and gardens.
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Pretoria was founded in 1855 by Marthinus Pretorius, a leader of the Voortrekkers, who named it after his father Andries Pretorius and chose a spot on the banks of the “Apies rivier” (Afrikaans for “Monkeys river”) to be the new capital of the South African Republic (ZAR). The elder Pretorius had become a national hero of the Voortrekkers after his victory over the Dingane and the Zulus in the Battle of Blood River. The elder Pretorius also negotiated the Sand River Convention (1852), in which Britain acknowledged the independence of the Transvaal. It became the capital of the South African Republic (ZAR) on 1 May 1860.
The founding of Pretoria as the capital of the South African Republic can be seen as marking the end of the Boers’ settlement movements of the Great Trek.
During the First Boer War, the city was besieged by Republican forces in December 1880 and March 1881. The peace treaty which ended the war was signed in Pretoria on 3 August 1881 at the Pretoria Convention.
The Second Boer War resulted in the end of the Transvaal Republic and start of British hegemony in South Africa. The city surrendered to British forces under Frederick Roberts on 5 June 1900 and the conflict was ended in Pretoria with the signing of the Peace of Vereeniging on 31 May 1902.
The Pretoria Forts were built for the defence of the city just prior to the Second Boer War. Though some of these forts are today in ruins, a number of them have been preserved as national monuments.
The Boer Republics of the ZAR and the Orange River Colony were united with the Cape Colony and Natal Colony in 1910 to become the Union of South Africa. Pretoria then became the administrative capital of the whole of South Africa, with Cape Town the legislative capital. Between 1910 and 1994, the city was also the capital of the province of Transvaal. (As the capital of the ZAR, Pretoria had superseded Potchefstroom in that role.)
On 14 October 1931, Pretoria achieved official city status. When South Africa became a republic in 1961, Pretoria remained its administrative capital.
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Pretoria is situated approximately 55 km (34 mi) north-northeast of Johannesburg in the northeast of South Africa, in a transitional belt between the plateau of the Highveld to the south and the lower-lying Bushveld to the north. It lies at an altitude of about 1,339 m (4,393 ft) above sea level, in a warm, sheltered, fertile valley, surrounded by the hills of the Magaliesberg range.
The city has a humid subtropical climate (Köppen: Cwa) with long hot rainy summers and short cool to cold,dry winters. The city experiences the typical winters of South Africa with cold, clear nights and mild to moderately warm days. Although the average lows during winter are mild it can get bitterly cold due to the clear skies, with nighttime low temperatures in recent years in the range of 2 to −5 °C (36 to 23 °F). The average annual temperature is 18.7 °C (65.7 °F).
This is rather high, considering the city’s relatively high altitude of about 1,339 metres (4,393 feet), and is due mainly to its sheltered valley position, which acts as a heat trap and cuts it off from cool southerly and south-easterly air masses for much of the year. Rain is chiefly concentrated in the summer months, with drought conditions prevailing over the winter months, when frosts may be sharp. Snowfall is an extremely rare event; snowflakes were spotted in 1959, 1968 and 2012 in the city, but the city has never experienced an accumulation in its history. During a nationwide heatwave in November 2011, Pretoria experienced temperatures that reached 39 °C (102 °F), unusual for that time of the year. Similar record-breaking extreme heat events also occurred in January 2013, when Pretoria experienced temperatures exceeding 37 °C (99 °F) on several days. The year 2014 was one of the wettest on record for the city. A total of 914 mm (36 in) fell up to the end of December, with 220 mm (9 in) recorded in this month alone. In 2015 Pretoria saw its worst drought since 1982; the month of November 2015 saw new records broken for high temperatures, with 43 °C (109 °F) recorded on the 11th of November after three weeks of temperatures between 35 °C (95 °F) and 43 °C (109 °F). January 2016 saw Pretoria reach a new record high of 44 °C (111 °F) on January 7, 2016.
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Depending on the extent of the area understood to constitute “Pretoria”, the population ranges from 700,000 to 2.95 million. The main languages spoken in Pretoria are Sepedi, Sesotho, Setswana, Xitsonga, isiZulu, Afrikaans and English. The city of Pretoria has the largest white population in Sub-Saharan Africa. Since its founding it has been a major Afrikaner population centre, and currently there are roughly 1 million Afrikaners living in or around the city.
Even since the end of Apartheid, Pretoria itself has a white majority, albeit an ever-increasing black middle-class. However, in the townships of Soshanguve and Atteridgeville blacks make up close to all of the population. The largest white ethnic group are the Afrikaners and the largest black ethnic group are the Northern Sothos.
The lower estimate for the population of Pretoria includes largely former white-designated areas and there is therefore a white majority. However, including the geographically separate townships increases Pretoria’s population beyond a million and makes whites a minority.
Pretoria’s Indians were ordered to move from Pretoria to Laudium on 6 June 1958.
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